【Fashion & Shopping Innovation】
Innovation is an essential ingredient in every industry. In comparison, for example, the electronic and technology industries, the fashion accessories industry is considered a much more traditional industry. Nevertheless, HOTITLE is strive to implement innovation and creativity into the design and manufacturing processes, resulting with innovative products such as the unique, first and one-of-its-kind interchangeable cufflinks.
^ HOTITLE Speed Racer interchangeable cufflinks
In terms of consumer behaviour, online shopping has quickly become a consumers' purchasing trend in the recent decade due to the convenience it offers. PopSquare, as an innovative company, has introduced an O2O AI-enabled pop-up marketplace and products experience platform, offering consumers the perks and convenience of online shopping and at the same time providing consumers the chance to experience, get a touch and feel of the products prior to purchasing.
The ongoing collaboration between HOTITLE and PopSquare at the Hong Kong University of Science and Technology displays innovative products and shopping experience, in hopes of initiating creativity and innovation to the staff, students and visitors.